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Dave Russell
With over 20 years of experience in sales, marketing and business management, Dave brings a wide range of skills and knowledge to any organisation or customer engagement.

The combination of having built and managed successful sales, marketing, and technical teams, with his experience in managing projects, budgets, P&L, and operational aspects of a business, enables him to help businesses cut through the technology jargon (demystify) and assist senior business people understand the benefits (or otherwise) of applying technology to solve business issues.

Dave is well known and respected in both the IT and business communities in NZ, and is recognised as a motivational leader, team builder, strategic thinker, change agent, and commercial negotiator with broad ICT technology knowledge and market experience.
Email : dave.russell@datamaxbi.com
Phone No : 04 473 0754
     

John Keene
John’s passion is to see his clients grow and succeed. With over 20 years experience in Banking/Finance, Small Business & Business Intelligence services, John understands how data can unleash the potential of businesses in today’s market.

With experience in data management, contracts, compliance & privacy legislation and a practical, honest approach he is able to bridge the "gap" and assist business users, IT and senior managers to reach their unified goals of applying technology and data solutions to resolve business issues.

A "hands on" Business Development Manager, John employs a consultative approach to sales, firstly understandings the issues and drivers, before developing a tailored solution to deliver measurable results and better business.
Email : john.Keene@datamaxbi.com
Phone No : 04 473 0754
     

Charles Chinnaiyah
Many years of overseeing the development of business applications for various sectors and managing Sysware Group, the parent company of DataMax, has made Charles to believe in the power of business intelligence and what opportunities it can unleash for the growth of a business.

Charles has a passion in, and understands the importance of providing senior management with access to timely, reliable information, allowing strategic decisions to be made to drive their business forward.
Email : Charles@syswaregroup.com
Phone No : 04 473 0755

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